Let’s talk about email marketing. I know, I know, it sounds like one of those “serious business things” that only big companies do. But hear me out: it’s actually so much easier than you think. Plus, your email list is like the VIP section of your business marketing! Your subscribers literally invited you to pop into their inbox from time to time. No fighting against algorithms or hoping they see your posts every day. It’s just you, them, and all the reasons why they should love your business.
Are you not sure about what types of emails to send out? Let’s break it down into the seven emails every business needs.
1. The Welcome Email (aka First Impressions)
This is your chance to say, “Hey there, thanks for joining the crew!” A great welcome email is like giving your new subscriber a quick glance into your business! Share a bit about your business/self, what to expect from you, and a great way to butter them up; throw in a little something extra like a discount or a freebie!
Think of it like this: You’re hosting a party, and the welcome email is you handing them a drink at the door. A discount or freebie is the goodie bag for showing up. Make them feel special!
2. The “Here’s Something Useful” Email
You’re not just here to sell; you’re here to help. This email is where you share your wisdom, whether it’s tips, tricks, or resources that make their life a little easier. Not only does it show off your expertise, but it also builds trust. Your subscribers will be like, “Wow, they really get me.”
For example, if you’re in the candle biz (hey, bestie 👋), you could share tips on how to make candles last longer or the best way to clean up wax spills. Easy, helpful, and relevant.
3. The “Look What I’ve Got” Email
Okay, time for your products or services to shine! This email is all about showing people why what you’re offering is exactly what they need. Don’t just list features, show how your product makes their life better. Bonus points if you throw in some great customer reviews or a quick demo of how to use your products.
💡 Bestie Tip: Keep it fun and conversational, like you’re telling your BFF about your favorite new find. People don’t want to be sold to, they want connection!
4. The “You Don’t Want to Miss This” Email
Nothing gets people moving like a little urgency. Whether it’s a limited-time sale, a special promo, or even an “only a few left in stock” situation, this email is all about creating a little FOMO (fear of missing out).
Add a countdown or use phrases like “last chance” or “ends soon”, and watch those clicks roll in. It’s like when your favorite store has a flash sale, and you have to snag that deal before it’s gone. But be careful not to overdo these emails. Eventually, people will think you’re full of crap!
5. The “Don’t Just Take My Word for It” Email
You know what’s even more convincing than you saying your product is amazing? Someone else raving about your product being amazing. This email is where you share reviews, testimonials, or success stories from your customers. Think of it as today’s word-of-mouth or “social proof,” as the youths call it.
Seriously, nothing builds trust like seeing that other people are obsessed with what you’re offering. It’s like reading Yelp reviews before trying a new restaurant; it just hits different!
6. The “Let’s Celebrate!” Email
Got any holiday sales, seasonal launches, or just want to celebrate a random Tuesday because you feel like it? This email is all about celebrating the moment and tying it back to your products/services. People love a good theme, so lean into it.
For example, if it’s fall (hello, pumpkin everything season), highlight cozy candles, warm blankets, or whatever fits your vibe. The key is to make it feel timely and fun, like you’re inviting them to a little party.
7. The “We Miss You” Email
Sometimes, people will ghost your emails. It happens, it’s not personal. But instead of letting them disappear forever, send a little love note to remind them why they signed up in the first place.
You could offer a discount, share an exciting update, or just keep it simple with a “Hey, we miss you!” vibe. Sometimes, people just need a little reminder to come back. If you’re with Shopify, they’ll send these emails out to customers for you, which is a perk!
Let’s Wrap It Up
There you have it: seven “dream team” email ideas for your business. The best part? Once you set these up, they’ll work their magic behind the scenes. Less stress for you, more love for your subscribers.
Now, get comfy, grab your laptop, and start writing those emails. And remember: done is better than perfect! You’ve got this! If you need help writing these emails, sign up for our email list to get your FREE FLODESK Email Template Pack below!
xx CBBC
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