You don’t need to be a professional writer to have a blog that brings in customers on autopilot. You just need the right blog posts. Whether you’re launching a new business or trying to get more eyes on your products or services, these 5 blog posts are your ride-or-die content pillars. They build trust, boost SEO, and make people fall in love with your brand before they even click “add to cart.”
Let’s break it down, bestie!
1. Your Brand Story (But Make It Juicy)
AKA: How You Got Here and Why You Do What You Do
This isn’t just about when you started or where you live. It’s about your why, the problem you solve, and the values your business stands for.
✨ Why it matters:
People buy from people. This post helps your audience connect with you, builds trust, and makes them want to root for you.
💡Pro tip: End with your current offerings and a link to your best-sellers or services page.
2. A “How It’s Made” or Behind-the-Scenes Post
AKA: The stuff you always show on stories? Turn that into a blog post.
Walk your audience through your process. Whether it’s packaging products, prepping orders, designing your new collection, or roasting coffee beans, people love seeing the real deal.
✨ Why it matters:
It shows the care and quality behind your work, and lets them feel like part of the process.
💡Pro tip: Add 3-5 photos or a video to boost engagement time (and help your SEO).
3. A Juicy FAQ Post
AKA: The post that saves you from answering the same DM 10 times a week
Round up your most-asked questions and answer them all in one post. Shipping times, scent strength, returns, how to book you, whatever you get asked on repeat, put it here.
✨ Why it matters:
Saves you time, builds authority, and helps customers feel more confident before buying.
💡Pro tip: Update this post regularly and link it in your Instagram bio or email signature.
4. A Product/Service Deep Dive
AKA: Your chance to hype your hero product like it deserves!
Pick one of your best sellers or signature offers and write a blog post alllll about it. How to use it, who it’s for, what makes it different, go deep!
✨ Why it matters:
Google loves niche content. So do customers who want details before they buy.
💡Pro tip: Add a customer testimonial or story. Social proof makes this post 10x more powerful.
5. A Helpful How-To or Tutorial
AKA: Teach them something they’ll actually use/need to know!
This doesn’t have to be complicated. Think: “How to Burn Candles Safely,” “3 Ways to Use Room Spray,” or “How to Set the Vibe for a Cozy Morning.” Make it relevant to what you sell and what your audience loves.
✨ Why it matters:
You’re showing up as the go-to in your niche. Educational posts build trust and bring in repeat traffic.
💡Pro tip: Link your product naturally in the steps, not as a hard sell.
Final Thoughts
You don’t need a blog filled with fluff, just a few strategic posts that work overtime for your business. Start with these five and you’ll be way ahead of the game.
👉 Ready for even more content ideas? Grab my free Blog Post Idea List for Small Biz Owners Notion Board and never stare at a blinking cursor again.
PIN IT
