Let’s be honest: writing a mission statement sounds like one of those “professional business things” that ends up on your to-do list for three months straight. You know it’s important, but every time you sit down to write one, your brain goes blank.
Don’t worry, I’ve got you!
In this post, I’m breaking down exactly how to create a mission statement in 3 easy steps that actually make sense. No corporate buzzwords. No MBA required. Just a clear, simple way to write something that feels true to you and helps your small business shine.
Let’s get into it, shall we?
What Is a Mission Statement, Anyway?
A mission statement is a short, powerful sentence (or two) that explains:
✨ What you do
✨ Who you do it for
✨ And why you do it
That’s it! Super simple. No need to use words fancy words like “synergy” or “maximize.”
Why You Actually Need One
Besides making you look like you have your sh*t together (which you do), a great mission statement helps you:
- Stay focused on your goals
- Connect with your ideal customers
- Make confident business decisions
- Build a brand that actually means something
Plus, if you’re writing a business plan (👀 like this one right here!) Your mission statement is one of the first things you’ll need.
How to Write a Mission Statement in 3 Steps
Step 1: Answer These Three Questions
Grab a notebook, a Google Doc, or the back of a receipt (whatever works) and jot down your answers to these:
- What do you offer?
Be specific! Think products, services, or experience. - Who do you serve?
Your ideal customer: who are they, really? - Why does your business exist?
This one’s deep, bestie. What problem are you solving? What impact do you want to make?
💡 Example: “I create handmade candles that are safe for sensitive noses and help people turn their homes into cozy little havens.”
That’s not polished yet, but it’s a great starting point.
Step 2: Make It Snappy
Now that you’ve got your answers, let’s tighten them up into one powerful statement. Think 1-3 sentences max. This isn’t the time for a TED Talk, keep it simple and to the point.
Here’s a basic template to help:
“[Your business name] helps [your ideal customer] by [what you do], so they can [benefit or transformation].”
Want it even spicier? Ditch the template and speak from the heart. If your brand voice is playful, bold, or edgy, let it shine here. That’s what sets you apart.
Step 3: Put It Everywhere
Once you’ve got your mission statement, don’t just hide it in a dusty Google Doc. Show it off!
- Add it to your website’s About page
- Include it in your social media bio
- Drop it in your email signature
- Use it as a guide when making business decisions
It should be everywhere, because this is the heartbeat of your business.
A Few Real Talk Tips:
- Don’t overthink it. You’re not getting it tattooed on your forehead (unless…👀?)
- It can evolve as your business grows
- The best mission statements are clear, honest, and sound like you
Need a Little Inspo?
Here are a few mission statement examples to get your creative juices flowing:
🕯 “Chill, Babe Candle Co. creates headache-free candles & cozy vibes for scent-sensitive grilies who want their home to feel like a warm hug.”
🎨 “We help creative entrepreneurs build brands they’re obsessed with without burning out or selling out.”
🥗 “Our mission is to make healthy eating feel easy, delicious, and accessible.”
See? You don’t have to sound like a boardroom CEO. Just tell the truth in your own voice.
Final Thoughts (AKA, the Pep Talk)
Don’t let writing your mission statement stress you out. It’s just you, telling the world what you’re all about. And honestly? The world needs more businesses with heart and less “maximize shareholder value” energy.
You’ve got this. And if you’re writing your mission statement because you’re working on your business plan? Don’t miss this post next:
👉 The Ultimate Guide to Creating a Small Business Plan
Now go light a candle, play your hype song, and write that mission statement, bestie. You’re building something amazing!
Want a fill-in-the-blank template to make this even easier? I got you. 👇
[Download the Free Mission Statement Builder]
PIN IT
